Team Description:
This role is part of the Top of Funnel Growth team at Reddit.
Top of funnel is focused on growing users and accelerating adoption of Reddit across multiple channels. We are at the cutting edge of growth implementing all available tools to increase awareness of Reddit’s platform, attract new users to use Reddit and convert them to retained and recurring users. We are solving complex problems in a constantly changing ecosystem.
Role Description:
As an integral part of the open internet, Reddit's SEO performance allows millions of users to find the community and content they are looking for. We believe there is an incredible opportunity for more users to be introduced to Reddit content.
Reddit already operates one of the most sophisticated SEO programs in the world, powered by unmatched inventory breadth and innovative initiatives that focus on improving the seeker user journey. We have experienced very strong organic growth throughout our history and SEO and Machine Translation have been critical growth levers. This role will work to take on Reddit’s SEO efforts and support Machine Translation. You will work with an experienced engineering team to help Reddit thrive in the ever-changing search ecosystem.
The person who takes up this role will demonstrate technical excellence and focus on building a forward-looking AI-native search strategy. We are looking for an experienced PM to join us who will work on:
- Setting and execute a proactive SEO growth strategy
- Identify how Reddit can utilize its unique community and content ecosystem to better connect users to their interests
- Elevate technical and programmatic SEO at scale
- Foster the next stage for Machine Translation
- Continue to deliver world-class SEO performance to users across the world
Responsibilities:
- Own all product development for supporting, and improving our SEO efforts.
- Develop and implement a forward-looking SEO strategy to substantially grow top-of-funnel user acquisition
- Lead technical SEO initiatives spanning site architecture, internal linking, crawl efficiency, schema markup, index health & more
- Partner closely with Engineering, Analytics, and Category teams to embed SEO into platform development
- Create the ideal user flows to retain acquired users and explain to SEO users what Reddit is about
- Develop frameworks for optimizing structured data, content signals, and entity authority for LLM discoverability
Qualifications:
- A foundational understanding of the SEO ecosystem
- Expertise in technical SEO at scale (large site architecture, programmatic SEO, structured data, crawl optimization)
- Bachelor's degree (or foreign equivalent) in Computer Science, Computer Engineering, Statistics, Economics, Engineering, Applied Sciences, Mathematics, Physics, or a related field
- 5+ years working as a product manager
- Experience delivering / partnering with cross functional teams to deliver complex and scaled projects
- Strong analytical skills with experience in applied statistical analysis
- Experience directly driving execution across all aspects of product development cycle
- Proven ability to collaborate cross functionally and without direct authority
Preferred Qualifications:
- Experience writing SQL queries and exploring data independently
- PhD or Masters in Probability, Statistics, or Behavioral Economics
Benefits:
- Comprehensive Healthcare Benefits and Income Replacement Programs
- 401k with Employer Match
- Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
- Family Planning Support
- Gender-Affirming Care
- Mental Health & Coaching Benefits
- Flexible Vacation & Paid Volunteer Time Off
- Generous Paid Parental Leave
