ROLE – Junior Market Research Analyst, NY - Market Research
INDUSTRY - Market Research, Marketing, Advertising Services, Data Analytics, AI, Product
SALARY – $68,000 + benefits
Founded in 2015 and proudly independent, Human Made Machine is a market technology company on a mission to redefine how global brands identify winning ad creative. We believe the most important contributor to any campaign is the creative itself, and we partner with some of the biggest brands in the world to drive their creative and messaging strategies forward.
The Work We Do
We help advertisers predict and optimize the creative that will truly move the needle, faster, more accurately, and before they commit millions to media spend. Powered by proprietary AI models and cloud-native scalable systems, our best-in-class pre-testing solutions don't just tell brands what creatives work, but exactly why.
Our Team & Culture
We are backed by a large, innovative in-house engineering team and a wealth of cross-functional expertise. When you join Human Made Machine, you join a collaborative environment that blends media strategy, data science, qualitative research, and software engineering. We are a truly global operation spanning NA, EMEA, and APAC, with dynamic hubs in London, New York, McLean, Singapore, and Melbourne. We champion a modern, flexible workplace by working asynchronously across regions and supporting local hybrid working policies, ensuring our teams have the autonomy they need to do their best work.
If you are passionate about building the future of ad-tech and delivering proven effectiveness for world-class brands, we want to hear from you.
The Role
Human Made Machine is looking for a Junior Market Research Analyst to join our growing team. You will support delivering quantitative and qualitative research that gets under the skin of our clients’ business and marketing objectives. Research areas include but are not limited to deep and relevant consumer insight on behaviors, habits, sentiments, and preferences which will drive forward creative development, media strategy, planning, and optimization. Enabled by our in-house technology, we are uniquely positioned to create truly useful and accessible insights for our clients. We merge traditional qualitative research techniques with a quantitative assessment of users, allowing us to understand the underlying attitudes that drive behaviors.
Responsibilities
- Meeting internal and external stakeholders to understand research needs
- Support the execution of projects and creation of high quality outputs, delivering against the agreed Client brief
- Use the appropriate tools and techniques to execute robust research as directed by your manager Typically research will be a mixture of quantitative and qualitative analysis including:
- Designing and commissioning surveys based on objectives, past performance and existing market knowledge
- Using statistical techniques such as cluster analysis to identify groupings of users based on behavioral patterns
- Consumer sentiment analysis for brands and their campaigns through the use of social insight tools and/or open-ended survey analysis, leveraging Generative AI tools to assist in summarizing qualitative responses and conducting initial sentiment extraction.
- Managing the recruitment of panelists and assessing the quality of the respondent data to ensure a robust and representative sample
- Analyze and interpret results to generate clear and robust audience insights
- Support the generation of reports
The candidate
Requirements
- Bachelor’s degree that demonstrates strong communication and analytical skills such as an applied quantitative field
- Strong academic record or equivalent practical experience
- Strong analytical skills, with the ability to identify business questions, analyze data, draw conclusions, and develop actionable recommendations
- An affinity for new technologies, including a working knowledge of, or strong interest in, Generative AI tools and how they can be applied ethically and accurately to data synthesis
- Interested and open to working with a new platform or learn a scripting language
- Proficient with Microsoft Excel and experience with SQL
- Diligent and attentive to detail, able to deliver work and resolve issues in a timely and efficient manner
- Strong organizational and project management skills
- Excellent verbal and written communication skills
You’ll stand out if you have
- Ability to write concise, direct and balanced surveys which will effectively generate a relevant and unbiased data set.
- Fluency in other languages, especially French, German, Italian, Japanese, or Korean.
- Experience using statistical techniques and/or programming languages such as R and Python.
What we can do for you
At Human Made Machine you'll enjoy working with a tight-knit team who are open, respectful and driven. We move fast to keep our competitive edge, making our work interesting and varied.
You will have instant exposure to experienced engineers and analysts supporting your development. All while working with world-class marketing brands.
We support each other as a team with shared values that keep us creative and effective. Along with job satisfaction, we reward our team with:
- An attractive salary package benchmarked against industry standard
- Company bonus scheme
- Hybrid working - minimum of 3 office days
- 401(k) employer matching up to 6%
- Health Insurance
- Life Insurance and Long Term Disability Insurance
- 15 paid (includes vacation and personal days) + 11 bank holidays days per year
- 5 paid sick leave days
Human Made Machine is an equal opportunity employer. We celebrate diversity and are committed to an inclusive environment for all employees.
