Position Summary:
As an Associate, Marketing Operations, you will play a key role in enabling personalized, data-driven member communications and engagement at scale. This role supports the configuration and execution of marketing campaigns within League’s marketing automation ecosystem, ensuring the right message reaches the right member at the right time.
You will collaborate with cross-functional teams including Health Solutions, Data, Product, and Client Success, to translate marketing and client objectives into operational configurations within League’s MarTech stack. This includes managing audience segmentation, configuring campaigns, ensuring data accuracy, and supporting the deployment of automated member journeys.
This is a hands-on, detail-oriented role ideal for someone early in their marketing operations career who thrives at the intersection of technology and marketing, and who wants to make a measurable impact on health engagement outcomes.
In this role, you will:
- Creatively engage with AI to drive efficiency and accuracy of MarTech configurations.
- Execute configuration and setup of member marketing campaigns, including email, push notifications, and in-app communications.
- Support the Sr. Manager, Marketing Operations in building and maintaining standardized, scalable marketing automation frameworks.
- Collaborate with internal teams to translate campaign briefs and engagement strategies into accurate and compliant MarTech setups.
- Partner with Data and Engineering teams to ensure data models, attributes, and integrations are correctly structured for campaign use.
- Conduct quality assurance (QA) and testing of campaigns, ensuring targeting accuracy, message logic, and trigger functionality.
- Support troubleshooting and triaging of configuration or data-related issues within the marketing stack.
- Document workflows, configurations, and processes to ensure knowledge sharing and repeatability.
- Contribute to the continuous improvement of marketing setup standards and automation best practices.
- Maintain compliance with data privacy laws (e.g., CASL, GDPR) and internal security protocols in all campaign configurations.
- Security-related responsibilities:
- Compliance with Information Security Policies
- Ensure access management is performed in compliance with the employee's role and responsibilities
- Responsibility and accountability for executing League's policies and procedures within the department/ team
- Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations
- Compliance with Information Security Policies
We are looking for:
- 1–3 years of experience in marketing operations, campaign management, or marketing technology support.
- Experience with marketing automation platforms (e.g., Salesforce Marketing Cloud preferred).
- Basic understanding of data structures, segmentation logic, and campaign workflows.
- Strong attention to detail with a focus on accuracy and quality control.
- Analytical mindset with the ability to interpret campaign data and performance metrics.
- Excellent communication and collaboration skills, with the ability to work cross-functionally.
- Highly organized and able to manage multiple tasks in a fast-paced environment.
- Familiarity with data privacy and compliance standards (CASL, GDPR).
- SQL or basic data querying skills are a plus.
- Proficiency with JIRA or project management tools an asset.
