About The Role
We are seeking a dynamic Vice President of Creative & Integrated Marketing to lead brand expression and orchestrate high-impact, cross-channel marketing programs that drive awareness, engagement, and pipeline growth.
Reporting to the CMO, this leader will unify creative excellence with integrated go-to-market execution — ensuring that every campaign, launch, and brand moment is cohesive, differentiated, and performance-oriented.
This role blends visionary brand leadership with operational rigor, connecting storytelling to measurable business outcomes.
Responsibilities
Creative & Brand Leadership
- Own the company’s creative vision and brand expression across all channels.
- Ensure consistent, differentiated storytelling across corporate, product, and executive communications.
- Maintain a high bar for design, copy, video, experiential, and digital creative.
- Lead brand evolution initiatives as the company scales.
Integrated Campaign Strategy
- Develop and execute fully integrated marketing campaigns across digital, social, PR, events, field, partner, and content channels.
- Partner with Product Marketing and Communications to translate product innovation into compelling market narratives.
- Ensure coordinated messaging and timing across global teams.
- Drive launch excellence for major announcements and category-defining moments.
Pipeline & Performance Alignment
- Align creative strategy with growth and demand generation objectives.
- Ensure campaigns contribute measurably to awareness, engagement, and pipeline.
- Collaborate with Growth Marketing to optimize creative performance across paid and owned channels.
Cross-Functional Leadership
- Act as the connective tissue between Creative, Product Marketing, Growth, Communications, and Field Marketing.
- Establish structured briefing and planning processes to eliminate silos and ensure execution excellence.
- Partner with Sales to align campaign messaging with customer needs.
Team & Agency Management
- Build and lead a high-performing in-house creative and integrated marketing team.
- Manage agency relationships and production partners.
- Implement scalable processes to increase speed without sacrificing quality.
Key Outcomes
- Best-in-class creative that strengthens brand differentiation
- Seamless, coordinated campaigns across all channels
- Stronger brand awareness and market presence
- Increased campaign effectiveness and measurable pipeline contribution
- Faster, more disciplined launch execution
Skills And Qualifications
- 15+ years of progressive leadership in brand, creative, and integrated marketing roles.
- Experience leading integrated campaigns in high-growth B2B technology companies.
- Strong creative instincts paired with performance marketing fluency.
- Proven ability to align cross-functional stakeholders around unified messaging.
- Experience scaling teams and managing agency ecosystems.
- Executive presence and strong communication skills.
Preferred
- Experience in AI, enterprise technology, infrastructure, or high-complexity technical markets.
- Experience supporting IPO-stage or public-company marketing environments.
- Global campaign leadership experience.
Leadership Attributes
- Big-picture thinker with operational discipline
- Highly collaborative and cross-functional
- Creative yet data-informed
- High standards, high urgency
- Energizes teams and inspires bold work
