About The Role
We are seeking a Senior Director of Distribution & Growth Marketing to architect and scale our global demand engine. Reporting to the CMO, this leader will own performance marketing, audience growth, digital distribution, brand amplification, and full-funnel pipeline acceleration.
This role is accountable for measurable business impact — including 5x social audience growth, increased brand share of voice, improved sentiment visibility, and significant pipeline expansion. The ideal candidate is analytical, performance-obsessed, and deeply fluent in modern marketing signal tracking across channels.
Responsibilities
Growth & Audience Expansion
- Drive a 5x increase in social followers across priority platforms within defined timelines.
- Build scalable audience acquisition strategies across paid, organic, partner, and community channels.
- Optimize distribution strategies to maximize reach, engagement, and conversion.
- Develop channel-specific growth playbooks for executive, corporate, and product narratives.
Performance Marketing & Pipeline Acceleration
- Own demand generation strategy and full-funnel performance.
- Drive measurable increases in qualified pipeline, marketing-attributed revenue, and conversion rates.
- Partner with Sales to ensure alignment on pipeline targets and revenue contribution.
- Continuously optimize CAC, LTV, and ROI across campaigns.
Marketing Signals, Analytics & Attribution
- Establish a unified marketing intelligence framework to track all marketing signals and metrics.
- Implement robust attribution models across digital, social, field, and partner marketing.
- Develop dashboards that provide real-time visibility into performance KPIs.
- Lead experimentation strategy (A/B testing, creative testing, channel optimization).
Brand Share of Voice & Sentiment Monitoring
- Increase brand share of voice across earned, owned, and paid channels.
- Implement social listening and sentiment tracking infrastructure to monitor brand perception in real time.
- Partner with Communications to proactively respond to reputational risks or narrative shifts.
- Provide regular executive reporting on brand momentum and competitive positioning.
Digital Ecosystem & Distribution Infrastructure
- Own website performance, SEO/SEM strategy, and conversion optimization.
- Optimize content distribution to maximize engagement and downstream demand capture.
- Leverage AI-driven marketing tools to enhance targeting, personalization, and predictive analytics.
Team Leadership
- Build and scale a high-performance growth marketing organization.
- Recruit top-tier digital, performance, analytics, and lifecycle marketing talent.
- Foster a culture of accountability, speed, and data-driven decision making.
Key KPIs
- 5x social audience growth
- Increased brand share of voice
- Improved brand sentiment visibility and responsiveness
- Significant growth in marketing-sourced and marketing-influenced pipeline
- Improved funnel conversion rates
- Clear, real-time visibility into marketing performance metrics
Skills And Qualifications
- 10+ years of marketing experience, with significant leadership in growth or performance marketing.
- Proven track record of scaling pipeline in high-growth B2B technology environments.
- Deep expertise in digital distribution, paid media, SEO/SEM, and lifecycle marketing.
- Strong analytical capabilities and fluency in marketing attribution models.
- Experience implementing social listening and sentiment analysis platforms.
- Strong executive presence and cross-functional leadership experience.
Preferred
- Experience in enterprise technology, AI, infrastructure, or high-performance computing.
- Experience building growth engines in IPO-stage or public companies.
- Familiarity with AI-enabled marketing automation and predictive analytics tools.
Leadership Attributes
- Metrics-driven and outcome-oriented
- High urgency, high ownership
- Strategic thinker with operational depth
- Collaborative cross-functional partner
- Obsessed with measurable impact
