Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
About the Role
AdobeGenStudiois reimagining how marketing teamsoperateby leveraging GenAI to transform content creation, distribution, and optimization across performance marketing & demand generation, growth, and content marketing.
AsDirector of Product Management forGenStudioAd Trafficking& Activation, you will define and drive the strategic vision for how marketing content gets published, personalized, andoptimizedacross every channel at enterprise scale. You willbe responsible forbuilding AI-powered systems that enable dynamic creative optimization (DCO), multi-channel orchestration, real-time personalization, and seamless activation across paid media, retail media networks, DSPs, email systems, social platforms, and emerging channels.
This is a highly visible, executive-level leadership role that requires deepexpertisein marketing technology ecosystems, programmatic advertising, personalization engines, and the ability to leverage GenAI to reimagine how brands activate campaigns at scale. You will lead multiple product managers, own a critical pillar of theGenStudiostrategy, and work directly with Adobe's most strategic enterprise customers.
Why This Role Matters
Marketers can now generate hundreds or thousands of creative variations with GenAI—but most struggle to activate them effectively. Channel-by-channel manual publishingdoesn'tscale. Personalization is siloed. Creative testing takes weeks. Attribution across channels is broken. Dynamic optimization happens in isolated platform walled gardens.
GenAI unlocks unprecedented creative velocity, but without intelligent activation and optimization systems, that potential is wasted. This role will define how Adobe helps marketers go from creativeconcepttooptimized, personalized campaigns across every channel—closing the loop between content generation and business outcomes.
You'llshape how the world's largest brands activate marketing campaigns, making personalization effortless, optimization continuous, and cross-channel orchestration seamless.
What You'll Do
Strategic Vision &Leadership
Drive alignment acrossGenStudiomodules (Performance Marketing, Content Marketing, CTV, Retail Media) to ensure cohesive activation experiences
Dynamic Creative Optimization Platform
Cross-Channel Activation & Orchestration
Design activation infrastructure that seamlessly publishes content to paid media platforms (Meta, Google, TikTok, etc.), retail media networks (Amazon, Walmart, Instacart), DSPs, email systems, social platforms, and emerging channels
Ensure activation systems handle enterprise complexity: multiple brands, regions, agencies, compliance requirements, and approval workflows
Enterprise Customer Focus & Market Leadership
Design for enterprise requirements: governance, compliance, brand safety, multi-market complexity, agency collaboration
Cross-Functional Leadership & Influence
Engage with Legal, Privacy, and Trust teams to navigate advertising regulations, data privacy, and responsible AI requirements
What You Need to Succeed
Required Experience
10+ years in product management. Experience inmarketing technology, ad tech, personalization platforms, or activation/orchestration systemsis a huge plus.
Strong technical depth—ability to engage in architecture discussions about API design, real-time bidding systems, optimization algorithms, and distributed systems
Domain Expertise
Expert-level understanding of digital advertising ecosystems: programmatic buying, RTB, ad exchanges, DSPs, SSPs, and walled garden platforms
Understanding of marketing compliance requirements: GDPR, CCPA, brand safety, viewability standards, and ad fraud prevention
GenAI Fluency
Core Competencies
Nice to Have
Previousexperience at leading ad tech companies (Google, Meta, Amazon Ads, The Trade Desk, Adobe) or marketing technology platforms
Deepexpertisein programmatic advertising, DSPs, DMPs/CDPs, marketing automation platforms, and multi-channel campaign management
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $172,400 -- $334,500 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $231,000 - $334,500
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is proud to be anEqual Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more.
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