The Onboarding team owns the first experience every user has after signing up for Reddit. Every new Redditor, on every platform, walks through a flow we design, and our job is to make those first interactions feel streamlined, delightful, and personal. We guide each user through the signals we need to tailor their experience, then use those signals to help them quickly discover the magic of Reddit: valuable content and communities that feel approachable, relevant, and immediately rewarding from their very first session.
Few teams at Reddit sit closer to the company's growth than this one. The decisions we make in the first session compound for the entire lifetime of a user, and the difference between a flow that connects and one that doesn't is the difference between someone becoming a lifelong Redditor or never coming back. That kind of leverage is rare, and it's why this work is some of the most impactful product engineering happening at the company.
We get there by combining polished product engineering, ML-powered personalization, and rigorous product experimentation, in close partnership with product, design, and data science cross functional partners. We move fast, we ship to learn, and we measure everything we ship. If you want your work to genuinely shape how millions of people experience Reddit for the first time, this is the team to do it on.
What You'll Do
🏗️ Foster and Guide the Technical Strategy for Onboarding
Define and accelerate the backend architecture for a newly onboarded user: the signal-collection systems that learn who a new Redditor is, the personalization pipelines that turn those signals into a tailored first feed, and the experimentation infrastructure that lets us iterate on the moments that decide whether someone becomes a lifelong user. You won't be following a roadmap; you'll shape how we build the systems that compound for every user's lifetime.
🤝Partner With the EM to Cultivate a Growth Engineering Mindset
Growth teams operate differently than platform teams. We prioritize experimentation and iteration, which means sometimes we throw things away to move faster. You'll help the team internalize that operating model: what it means to build for learning, how to balance velocity with reliability, and how to stay rigorous when moving fast.
🤖Scale Impact Through Collaborative Engineering
You'll build and maintain deep partnerships with the engineering teams whose surfaces directly shape a newly onboarded user's experience: Relevance, Feeds, Notifications, and beyond. Many of these collaborations will touch ML-powered systems that surface the right content to the right users. You'll be the bridge that ensures Onboarding has a technical representation for the team and a collaborative influence on their roadmaps.
đź“ŠInstrument, Measure, and Iterate
Establish the instrumentation and experimentation foundations that let the team run rigorous A/B tests on growth levers. Use metrics to make the case for the bets worth taking, and deprioritize efforts that don't meet goals.
đź”—Guide Cross-Functional Alignment
Serve as the engineering voice in XFN partnerships with Product, Design, Data Science, and other Consumer platform teams. You'll align stakeholders on technical feasibility and tradeoffs, co-author roadmaps that bridge user experience goals with backend realities, and represent Onboarding Engineering in Reddit-wide technical forums.
⚡Raise the Bar on Engineering Excellence
Advocate for reliability, scalability, and maintainability across a complex, high-scale distributed system. Lead design reviews, establish patterns that the broader organization can learn from, and ensure that moving fast never becomes an excuse for accruing crippling tech debt. You'll define what "great" looks like on this team.
Who You Might Be
- At least 7 years of experience. You’ve steered cross-team projects that solved tangible business problems, rather than just hitting a 'ship' date.
- A strategic partner, not just a technologist. A systems thinker. You see how the code, the product, and the team dynamics all influence each other. You can plan for next year while still helping an engineer through a blocker today.
- You're a mentor who helps other engineers level up. You don't just assign tasks; you help the team work through complex problems more effectively. You're energized by the opportunity to build culture and craft on a team, not just software.
- You're deeply data-informed and logical. You ensure metrics are part of the design process, not just an afterthought in a dashboard. Your architectural directions are traceable back to product and business outcomes, and you're fluent in the language of experimentation, funnels, and retention.
- Comfortable with growth-team ambiguity. You navigate ambiguity with confidence when the goal is clear but the path is not. You're comfortable with growth-team speed—prototyping fast, moving on when the data doesn't back a bet, and keeping the team focused when the plan changes.
- A focus on clear, transparent communication. You can effectively distill complex technical trade-offs for any audience—whether you’re collaborating on a whiteboard with peers or presenting a roadmap review to executive stakeholders.
- Experience with ranking, recommendations, and personalization. You have a proven track record of working on ML-heavy products. You can design the backend architectures, retrieval systems, and inference pipelines required to scale them. You understand the nuances of candidate generation and scoring, and you can partner effectively with Machine Learning engineers to turn model outputs (such as Two-Tower models) into high-impact product features.
Benefits:
- Comprehensive Healthcare Benefits and Income Replacement Programs
- 401k with Employer Match
- Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
- Family Planning Support
- Gender-Affirming Care
- Mental Health & Coaching Benefits
- Flexible Vacation & Paid Volunteer Time Off
- Generous Paid Parental LeaveÂ
