About the Team:
OpenAI didn’t begin as a traditional company. It began as an idea: that artificial intelligence could be developed in a way that benefits everyone. As a creative team, our role is to help make surethe work behind that idea is understood, as it leaves the lab and meets the world.
This company works at the frontier of intelligence. Like any frontier, it’s unfinished, constantly shifting, and still being explored. Our job is to stay close to that uncertainty and help shape how this story gets told,in a way that feels grounded and human. We do this through campaigns, launches, films, brand systems, and work that doesn’t fit neatly into any of those categories yet. This team is for people who want to help shape something from the beginning.
About the Role:
We are seeking an experienced Design Lead to help craft memorable visual experiences across product launches, campaigns, experiential moments, and live and digital programming. You will create cohesive visual narratives for brand expressions that span keynote presentations, large-format environments, digital surfaces, motion systems, and physical touchpoints.
This role demands a blend of strategic thinking, hands-on design craft, and close collaboration with brand, marketing, product, motion, and production partners to bring ideas to life across mediums and moments.
In this role you will:
Design from concept to completion. Create visual assets across physical and digital touchpoints—such as environmental graphics, signage, wayfinding, apparel, merchandise, toolkits, and campaign assets—that set tone, communicate purpose, and reinforce brand identity. Leverage consistent logos, typography, color, and texture to deliver cohesive brand experiences.
Develop visual systems for launches and live moments. Design flexible graphic and motion systems for product announcements, live streams, and digital programming, including overlays, lower-thirds, titles, and presentation frameworks that scale across platforms and audiences.
Collaborate cross-functionally. Partner with brand, marketing, product, motion, video, and production teams to translate strategy into clear, compelling visual expression. Work closely with stakeholders to ensure designs align with brand language, goals, and timelines.
Maintain and evolve brand systems. Work within established brand guidelines while refining and expanding them for new use cases, channels, and moments. Document systems and share learnings to enable consistency and scalability across the ecosystem.
Manage design timelines and delivery. Own and coordinate project schedules, ensuring milestones are met and teams stay aligned from early concept through final production and launch.
Support scale and quality. Contribute to scaling global brand moments by helping build strong design processes, supporting other designers, and fostering a culture of craft, clarity, and collaboration.
You might thrive in this role if you:
Have 10+ years of experience in brand design across multiple touchpoints, including campaigns, launches, experiential, environments, motion, and digital assets.
Have a portfolio that demonstrates strong brand thinking and execution across typography, motion, physical applications, and digital systems.
Are skilled at creating cohesive brand systems that translate seamlessly across physical and digital environments.
Enjoy collaborating with cross-functional partners to bring brand ideas into the real world.
Balance creative vision with practical execution, delivering work that is visually compelling, scalable, and production-ready.
Are comfortable working on high-visibility, time-sensitive projects with evolving requirements.
Thrive in fast-paced, ambiguous environments and adapt quickly as priorities shift.
Care deeply about craft and consistency, ensuring every touchpoint feels intentional and aligned.
Are excited to help shape how a global audience experiences OpenAI’s brand, mission, and technology.
Enjoy mentoring and elevating others, helping set a high bar for brand design at scale.
Nice to Have:
Experience working on global brand or product marketing campaigns.
Familiarity with motion systems or design systems for marketing brands.
Experience collaborating with product design or engineering teams.
Exposure to emerging motion formats, such as interactive or immersive experiences.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
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We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.
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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.
