About the Role
We are hiring a Senior Operations Manager, Growth to own and scale our paid acquisition engine within Snorkel’s rapidly growing Data-as-a-Service (DaaS) business. Our DaaS business sources expert contributors — Masters and PhD holders across STEM, engineering, law, medicine, and other specialized domains — to perform high-quality AI training work for the world’s leading AI labs.
This role reports to the Head of Supply and is responsible for turning ad spend into qualified, domain-matched contributors while maintaining a sustainable cost to acquire. You will own and manage our paid acquisition strategy, partnering with analytics and GTM teams to develop demand forecasting models using Salesforce and sales pipeline signals, manage the deployment of domain-specific advertisements at scale, and design the dashboards that keep the team honest about performance.
This is a high-impact role for an operator who is equally comfortable building growth models and managing campaign performance in spreadsheets, while aligning with finance to present on spend efficiency and lifetime value. You will work closely with Supply Operations and GTM to ensure that acquisition channels and spend targets are aligned to real demand signals, while ensuring that we are bringing the right users through our funnel.
What You’ll Do
- Own and execute the end-to-end paid acquisition strategy for sourcing expert contributors across specialized domains
- Manage ad channel strategy across LinkedIn and other paid channels — including ad deployment, budget allocation, audience targeting, and creative iteration
- Work with engineering and analytics to ensure that we have proper data attribution across all channels and campaigns, while driving deeper understanding around organic traffic
- Align with associates and coordinate with cross-functional partners to ensure rapid deployment and updates to campaigns
- Shift our operating model from reactive to proactive: develop clear growth signals from sales pipeline data, translating confirmed demand and unconfirmed opportunities into actionable sourcing targets by domain
- Design and own the growth operations dashboard in partnership with Analytics, covering marketing-layer metrics (impressions, clicks, cost per sign-up) and platform-layer metrics (activation rate, CAC, domain match rate)
- Manage weekly campaign performance reporting: flag underperforming campaigns, recommend budget reallocation, and surface spend efficiency trends to leadership
Qualifications
- 5+ years of experience in growth operations, performance marketing, demand generation, or related roles in high-growth or operationally complex environments
- Proven experience managing paid acquisition campaigns at scale — ideally across LinkedIn, job boards, or talent/marketplace platforms
- Experience building demand forecasting models, including scenario-based planning (conservative/base/aggressive)
- Strong analytical skills using SQL
- Track record of managing or coordinating cross-functional teams to execute campaign operations at speed
- Prior experience with operations-heavy business models such as marketplaces, on-demand services, staffing, or workforce platforms
- Ability to bring structure and clarity to ambiguous problem spaces — comfortable building processes from scratch in imperfect systems
- Excellent written and verbal communication skills, with experience presenting spend efficiency and growth metrics to senior stakeholders
- Entrepreneurial mindset with high ownership, strong prioritization skills, and a bias toward action
Pay Transparency Notice: Depending on your work location, the target annual salary for this position can range as detailed below. Snorkel also includes benefits (including medical, dental, vision and 401(k)).
The salary range for this position based off of tier 1 locations such as San Francisco Bay Area, New York, Seattle and is $160,000-$200,000 All offers include equity compensation in the form of employee stock options.
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