Why this role exists
The cost of going from idea to working prototype has collapsed. One person with taste, domain expertise, and AI tools can now do what used to require a full team and a sprint cycle. The PM role isn't disappearing, but the version of it that stops at specs and handoffs is.
Apollo is hiring for what comes next. We call them Product Builders. People who carry practitioner-level GTM expertise, prototype fast, and close the loop from customer insight to production validation without waiting for someone else to move first. Smaller teams, fewer handoffs, end-to-end ownership. If that's how you already work, we should talk.
Today, many teams rely on a patchwork of forms, schedulers, enrichment vendors, routing tools, and custom scripts. These systems are fragile, hard to update, and cause high intent leads to leak or slow down. You will own everything from the moment a buyer signals interest through form capture, enrichment, routing, scheduling, and conversion into a booked meeting.
What you will own
- Form capture that does not leak and enrichment that makes every submission immediately usable.
- Website visitor intelligence that identifies accounts and contacts, enriches them, scores them, and triggers routing.
- Calendar routing that respects ownership, territories, intent, and capacity.
- Scheduling that converts interest into confirmed meetings in minutes.
- Reporting that shows where inbound is healthy and where attention is needed.
What you will do
- Go deep with customers. Understand their workflows through direct engagement and research, at the level of someone who has lived them. Use that understanding to set strategy and own your roadmap.
- Prototype fast. Use Claude Code, Cursor, and other AI tools to validate ideas with something tangible before committing engineering resources. Ship to learn, then ship to scale.
- Write clear specs and make hard tradeoffs. Define the quality bar. Partner with design on experience and with engineering on delivery. Stay in the loop, not just in the doc.
- Measure whether it worked. Work with analytics to track whether what you shipped changed behavior. Feed what you learn back into the next cycle.
- Drive alignment across GTM, Support, and cross-functional partners so what ships actually lands, meaning behavior changes, feedback loops close, and adoption follows.
- Identify the most important breaks in the inbound flow across capture, enrichment, routing, scheduling, and handoff.
- Build AI features that help teams qualify leads, predict intent, and prioritize the next action.
- Instrument funnels and track performance metrics such as speed to lead, lead to meeting conversion, qualification accuracy, and SLA adherence.
What we are looking for
- AI-native builder. You prototype with tools like Claude Code and Cursor and can show something you shipped, not just a spec you wrote.
- High agency and strong ownership. You create clarity in ambiguous environments and push work forward without waiting for direction.
- Product judgment. You focus on the highest leverage problems, make hard tradeoffs, and say no to good ideas to protect great ones.
- Customer empathy. You understand how the people you are building for work day to day and optimize for their speed and confidence, not your own elegance.
- Execution excellence. You define, ship, measure, and iterate without thrash. You treat shipping as the beginning of the work, not the end.
- Technical fluency. You engage with engineering on performance, reliability, and integrations as a credible partner, not a passenger.
- Domain expertise. You have lived the GTM motion you are building for. You have carried a bag, run the workflow, or built for the persona at depth.
- Strong collaborator. You move fast and bring others with you. You communicate clearly, build trust quickly, and make the people around you better.
- Experience working on products in CRM, marketing automation, sales engagement, lead management, or workflow automation.
- Familiarity with inbound funnels and concepts such as speed to lead, lead source, routing rules, and lead to meeting conversion. You understand how Marketing, Sales, and RevOps teams operate because you have been in those seats.
