Market Research Analyst
📍 Boston, MA (Hybrid – 2 days remote)
Our Client is looking for a Market Research Analyst who thrives at the intersection of customer insight, product marketing, and data-driven storytelling. This role is ideal for someone who enjoys turning complex technical concepts into compelling messaging and helping shape go-to-market strategy for innovative technology solutions.
What You’ll Do
- Research target customers (IT Solution Providers) to understand preferences, challenges, and buying behavior
- Build customer personas and map end-to-end customer journeys
- Develop messaging for Uninterruptible Power Supply (UPS) products and portfolio offerings
- Identify gaps in competitor positioning and craft clear value propositions
- Support product launches including strategy, timelines, and execution planning
- Create and manage launch effectiveness surveys and analyze results
- Develop marketing and sales enablement kits using modern AI marketing tools
- Assist in localized marketing campaigns and regional storytelling initiatives
- Support creation of A+, E+, and rich media content for global e-commerce syndication
- Draft video storyboards and collaborate with creative agencies on promotional content
- Help shape digital journeys including landing pages and product selection experiences
- Create marketing content for AI Data Center White Space and DCIM solutions
What You Bring
- Bachelor’s degree in Marketing, Communications, Media Studies, or related field
- 4+ years of experience in B2B and B2C marketing or related roles
- Experience translating technical product information into compelling marketing content
- Strong background in product launches and lifecycle marketing
- Familiarity with UX/UI and customer journey tools (Figma, wireframing, prototyping, A/B testing, user surveys)
- Experience with marketing and analytics tools such as Tableau, Looker Studio, ContentSquare, Aprimo, or similar
- Proficiency with Adobe Creative Cloud (Photoshop, InDesign, Premiere Pro)
- Experience using AI content tools such as Canva, Copilot, Anyword, or similar
- Strong collaboration skills across cross-functional and global teams
Why This Role Stands Out
- High-visibility role supporting global product launches
- Blend of research, strategy, and creative execution
- Opportunity to shape messaging for next-generation data center solutions
- Work with modern AI marketing tools and digital experiences
If you enjoy transforming customer insights into impactful marketing and want to influence how innovative technology solutions go to market, we’d love to connect.
