Position Summary:
We’re looking for a Content Marketing Manager who can connect strategic vision with executional excellence — someone who knows how to transform complex ideas into compelling stories that resonate across audiences. You’ll build and execute an integrated content strategy that fuels engagement, strengthens our brand, and supports business growth across the full customer journey.
This role will own a steady flow of both evergreen and campaign-driven content. You’ll lead the creation and publication of social content, newsletters, thought leadership articles, webinars, executive summaries, as well as white papers and research reports. The goal is to maintain a rhythm of storytelling that sustains engagement, supports demand generation, and reinforces our market leadership position.
You’ll partner closely across the marketing organization and beyond — including Campaigns, Product Marketing, Demand Generation, Sales, Partnerships, and Customer Success. Together, these teams ensure that our content strategy not only elevates brand awareness but also drives measurable business outcomes. You’ll help unify messaging, align content with the buyer journey, and ensure that every story — whether it’s a case study, blog, or webinar — advances our strategic priorities and resonates with key audiences in the healthcare ecosystem.
This role is ideal for a strategic storyteller with healthcare experience, particularly within payer or health plan organizations, who thrives at the intersection of creativity, analytics, and collaboration. You’ll work cross-functionally with teams that value creativity, clarity, and measurable outcomes to fuel the content engine — from thought leadership and demand generation to partner campaigns and customer success storytelling. You'll shape and scale a content strategy with real impact in the healthcare innovation space. You’ll help transform market insights into stories that inspire action and make a difference in how healthcare organizations connect and grow.
What you'll be doing:
Strategic Content Planning & Execution
- Own the editorial calendar, anticipating market trends and aligning content with business priorities, product launches, and campaign moments.
- Lead cross-functional content campaigns from concept through launch, ensuring timely execution and strategic alignment.
- Champion consistent messaging and brand storytelling across every channel.
Performance Measurement and Optimization
- Track clear KPIs for content performance — engagement, reach, conversions, and brand impact.
- Report regularly on results, identifying insights that inform future strategy and improve ROI.
- Leverage AI, analytics, and SEO tools to continually refine content for audience and search performance.
Market-driven Content and Resource Management
- Translate market insights and customer pain points into high-value content that motivates action.
- Manage a mix of internal and freelance resources to maintain a strong, consistent content pipeline.
- Ensure that all deliverables align with voice, tone, and brand standards.
Integrated Content Writing
- Write and edit across channels — including SEO content, web articles, video scripts, email, social media, and thought leadership assets.
- Collaborate with product and campaign teams to connect content with the broader go-to-market strategy.
- Contribute original ideas for research, storytelling, and campaign themes that drive engagement and differentiation.
Process Evolution and Collaboration
- Work closely with stakeholders to refine content request and approval workflows, improving visibility, efficiency, and impact.
- Help evolve the content strategy through collaboration, feedback, and proactive idea-sharing across teams.
Security-related responsibilities:
- Compliance with Information Security Policies
- Compliance with League’s secure coding practice
- Responsibility and accountability for executing League's policies and procedures
- Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations
What we're looking for:
- 5+ years of experience in content marketing, editorial strategy, or brand storytelling, ideally within healthcare, health tech, or payer organizations.
- Demonstrated ability to create and manage content that drives engagement, conversion, and brand growth.
- Exceptional writing, editing, and project management skills.
- Proficiency with content analytics, AI, and SEO tools (e.g., Pardot, GA4, SEMrush, ChatGPT, Gemini).
- Experience managing freelance contributors and/or agencies.
- Strong collaborator who thrives in cross-functional environments and balances strategic thinking with hands-on execution.
