Contract length: 10 weeks (Q1 only)

Responsibilities

Design and implement quantitative and qualitative research initiatives for the portfolio of NBCU brands
Partner with cross-functional teams to identify business issues, research objectives, and hypotheses and determine the right methodological approach to drive advertiser demand
Craft research instruments including surveys, discussion guides, and banner plans
Manage fieldwork, data analysis, and insight extraction
Synthesize and interpret large datasets to develop new perspectives on consumer viewing behavior
Leverage third-party data to contextualize and amplify findings
Uncover insights in an agile, dynamic environment using multi-methodological approaches, including AI-based tools
Support the Senior Director of Primary Research and partner with stakeholders across Ad Sales

Qualifications

6+ years of experience as a researcher at a media brand or agency (supplier-side experience a plus)
Expertise in leading, designing, executing, and reporting primary market research
Strategic thinker with strong interest in advertising/media research, consumer behavior, and media usage
Experience mining large datasets and telling clear, compelling stories with data
Experience with survey scripting and/or data analysis platforms such as:
Qualtrics
Decipher
Quantilope
DisplayR
Crunch.io
Strong proficiency in Microsoft Excel and PowerPoint
Strong communication and interpersonal skills; collaborative team player
Ability to manage multiple projects in a fast-paced, deadline-driven environment

Additional Information

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